CONTACT US

OUR CAUSES

Missions and Shelters | Child Welfare

Faith Based | Environmental Causes

Medical Research | Humanitarian Relief

Fine Arts | International Development

Senior Nutrition | Human Services

Political | Healthcare | Food Banks

Arts & Culture | Conservation

Community Foundations | Education

Advocacy | Human Services

ASSOCIATIONS

WHAT WE DO

TARGETED DIRECT RESPONSE SOLUTIONS FOR NON PROFITS

What If? Team Experience​

​WHAT WE DO

You want to engage your donors and improve the bottom line for your organization. What if? will help you

raise more … so you can change more.  What if? is a full service direct response fundraising firm providing targeted services for non profit organizations we believe in. 

Chris Roelke is the President of What If?. Chris has over 15 years of direct response experience working with non profits such as Meals on Wheels, Feeding America, United Way, Ronald McDonald House and Heal the Bay. He honed his direct marketing skills in collaboration with such well-known brands as Harley Davidson, NHL, KOHL's and Massage Envy. 


  • Direct Resp​onse Strategy - 53 Years
  • Data Analysis - 45 Years
  • Copywritng - 37 Years
  • Design - 31 Years
  • Printing Mailing - 44 years
  • Electronic Media - 22 years

What If? has compiled a team of experts that are dedicated to our clients causes ... because they are our causes.


We work hard (and love doing it)

to help you achieve the results you need to further your mission.

OUR TEAM

Strategy

  • Acquisition
  • Conversion
  • Cultivation
  • Retention


Data

  • Donor Profiles and custom Info-graphics
  • Data Appends
  • Predictive Modeling
  • Direct Mail, Email, & Online Display Prospect Acquisition


Creative

  • Non Profit Direct Mail Package Design
  • Email, Online Display, and Social Media Design


Execution

  • Direct Response Segmentation and Personalization 
  • Direct Mail Printing and Mailing
  • Online Fundraising


Sponsor

  • Sponsorship Intelligence
  • Direct Response Sponsorship 


Collaborate

  • Direct Response Program & Campaign Audits
  • Communication Critiques
  • Strategic Planning and Board Development

​WHAT WE BELIEVE

What If? is on a mission to bring sophisticated direct response strategy and tools to all nonprofits regardless of their size. If we believe in your mission, we want to help. You deserve access to all the cutting edge tools and best practices that increase revenue. What if? will help you grow your donor base so you can elevate your mission.

OUR FOUNDER

Our Footprint

Orange County, CA
San Diego, CA
Los Angeles, CA
Chicago, IL
Anchorage, AK
Toronto, CANADA

Here are a few of the clients we have had the privilege to serve:

We strategize with you to create a viable plan to grow your net revenue. We enable you to collaborate with the nation’s leading experts in direct response. We analyze, profile, and leverage our proprietary PoliGen predictive modeling technology to identify your strongest potential donors. We combine donor-centric copy and proven design to increase your response rates. We handle the wire-to-wire execution of your direct mail, email, online display, and social media.

Our team is proud to support:

PoliGen Predictive Modeling

What is predictive modeling? Why does it matter?
Predictive Modeling is the ideal way to understand your donors and find your best donor prospects - but not all models are held equal. Only the strongest predictive models succeed. PoliGen is the process by which a model is created to best predict the probability of an outcome such as finding new donor prospects that look like your active donors ... or understanding which lapsed donors are most likely to reactivate. PoliGen will help you identify direct mail, email, online, and social media donor prospects that will support your cause.​

CLIENTS

Email:

info@whatifdm.com


Tel / Fax Toll Free:

877-397-9777