• Acquisition
  • Conversion
  • Cultivation
  • Retention


  • Donor Profiles and custom Info-graphics
  • Data Appends
  • Predictive Modeling
  • Direct Mail, Email, & Online Display Prospect Acquisition


  • Non Profit Direct Mail Package Design
  • Email, Online Display, and Social Media Design


  • Direct Response Segmentation and Personalization 
  • Direct Mail Printing and Mailing
  • Online Fundraising and Social Media


  • Sponsorship Intelligence
  • Direct Response Sponsorship 


  • Direct Response Program & Campaign Audits
  • Communication Critiques
  • Strategic Planning and Board Development


PoliGen Predictive Modeling

What is predictive modeling? Why does it matter?
Predictive Modeling is the ideal way to understand your donors and find your best donor prospects - but not all models are held equal. Only the strongest predictive models succeed. PoliGen is the process by which a model is created to best predict the probability of an outcome such as finding new donor prospects that look like your active donors ... or understanding which lapsed donors are most likely to reactivate. PoliGen will help you identify direct mail, email, online, and social media donor prospects that will support your cause.​



Our team is proud to support:

"This was the most useful and entertaining talk on direct mail I have ever attended! Chris' interactive presentation and use funny movie clips kept the audience engaged. Everyone had a great time. I walked away with at least 10 gold nuggets for my next campaign."
- Alan P., AFP President

​"We really enjoyed having you present - thank you for being educational as well as entertaining! Chris' personality and knowledge base truly resonated with the audience and I would highly recommend him as a presenter!!!"
- Sally L., Development Director / AFP Education Co-Chair

"You gave a great presentation with perfect balance between being informative and entertaining. The only complaint I can imagine is that the presentation could have easily continued for another 30 minutes and still keep everyone engaged."
- Attendee

"Chris, your talk was fantastic! Your Top 10 was relevant with direct mail newbies as well as seasoned direct mail veterans!"
- Attendee

"The "Top 10" to our chapter was very well received. Many volunteered to me that the content was valuable and well-presented. Even a competing direct marketing consultant commented that the program was well done!" - Scott E., AFP Administrator


Integrated Fundraising Campaigns: Real World Insights & Best Practices. A Panel Discussion

What does a great integrated multi-channel appeal campaign look like? How can you generate more revenue from your existing communications pieces, like newsletters? What are some great ways to share your nonprofit’s stories through video? And how do you raise more AND change more, all while staying on schedule and under budget?

Join us for this panel discussion, featuring local nonprofit experts who will explore these questions and more, sharing insights, challenges, and lessons learned along the way. 

We strategize with you to create a viable plan to grow your net revenue. We enable you to collaborate with the nation’s leading experts in direct response. We analyze, profile, and leverage our proprietary PoliGen predictive modeling technology to identify your strongest potential donors. We combine donor-centric copy and proven design to increase your response rates. We handle the wire-to-wire execution of your direct mail, email, online display, and social media.



Thank You for attending on June 27th!


 17 Secrets and Trends for Integrated Multichannel Campaign Strategies that Work!

Every nonprofit, regardless of size, should be able to take advantage of every resource available to maximize ROI on their fundraising campaigns.

Drawing upon 15 years of direct response expertise working with direct mail budgets from $5,000 to $1,000,000, Chris Roelke of What If? will share the 17 secrets and cutting-edge trends of what to do — and what not to do — in your multichannel annual program, with actionable tips you can put to work immediately. 

Get ready to:​
> Understand the data that drives donor decisions
> Learn about multi-channel approaches to fundraising
> Integrating your direct mail appeals with Facebook, Twitter, YouTube,        and Online Display
> Discover how to segment for the most effective messaging and mailing

Chris will also be joined by special guest Amber J Lawson, who will share her sought-after expertise on YouTube integrations that help nonprofits raise more money.




You want to engage your donors and improve the bottom line for your organization. What if? will help you

raise more … so you can change more.  What if? is a full service direct response fundraising firm providing targeted services for non profit organizations we believe in. 


Here are a few of the clients we have had the privilege to serve:



Missions and Shelters | Child Welfare

Faith Based | Environmental Causes

Medical Research | Humanitarian Relief

Fine Arts | International Development

Senior Nutrition | Human Services

Political | Healthcare | Food Banks

Arts & Culture | Conservation

Foundations | Education | Advocacy 



What If? is on a mission to bring sophisticated direct response strategy and tools to all nonprofits regardless of their size. If we believe in your mission, we want to help. You deserve access to all the cutting edge tools and best practices that increase revenue. What if? will help you grow your donor base so you can elevate your mission.

Chris Roelke is the President of What If?.

Chris has over 15 years of direct response experience working with non profits such as Meals on Wheels, Feeding America, United Way, Ronald McDonald House and Heal the Bay. He honed his direct marketing skills in collaboration with such well-known brands as Harley Davidson, NHL, KOHL's and Massage Envy. 

How can we help?