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About Us
WHAT WE BELIEVE
What If? is on a mission to bring sophisticated direct response strategy and tools to all nonprofits regardless of their size. If we believe in your mission, we want to help. You deserve access to all the cutting edge tools and best practices that increase revenue. What If? will help you grow your donor base so you can elevate your mission.
WHAT WE DO
You want to engage your donors and improve the bottom line for your organization. What If? will help you raise more … so you can change more. 

What If? is a full service direct response fundraising firm providing targeted services for non profit organizations we believe in. 
OUR CAUSES
Missions and Shelters | Child Welfare
Faith Based | Environmental Causes 
Medical Research | Humanitarian Relief 
Fine Arts | International Development 
Senior Nutrition | Human Services 
Political | Healthcare | Food Banks 
Arts & Culture | Conservation 
Foundations | Education | Advocacy
Our Founder
Chris Roelke is the President of What If?. Chris has over 15 years of direct response experience working with non profits such as Meals on Wheels, Feeding America, United Way, Ronald McDonald House and Heal the Bay. He honed his direct marketing skills in collaboration with such well-known brands as Harley Davidson, NHL, KOHL's and Massage Envy. 
Our Team
What If? has compiled a team of experts that are dedicated to our clients causes, because they are our causes. We work hard (and love doing it) to help you achieve the results you need to further your mission.
  •  Direct Response Strategy - 53 Years
  •  Copywriting - 37 Years
  •  Design - 31 Years
  •  Printing Mailing - 44 years
  •  Electronic Media - 22 years
What makes us special?
We bring your campaigns full circle.
  •  We strategize with you to create a viable plan to grow your net revenue. 
  •  Get access to direct response experts on our team with over 200+ years of collective experience.
  •  We leverage our proprietary PoliGen predictive modeling technology to identify your strongest potential donors.
  •   We combine donor-centric copy and proven design to increase your response rates.
  •  We handle the wire-to-wire execution of your direct mail, email, online display, and social media.
What is predictive modeling? 
Why does it matter?

Predictive Modeling is the ideal way to understand your donors and find your best donor prospects - but not all models are held equal. Only the strongest predictive models succeed. PoliGen is the process by which a model is created to best predict the probability of an outcome such as finding new donor prospects that look like your active donors ... or understanding which lapsed donors are most likely to reactivate. PoliGen will help you identify direct mail, email, online, and social media donor prospects that will support your cause.
Client Served
A Few Organizations We Have Had the Privilege to Serve:
Associations
Proudly Supporting:
  Phone: (877) 397-9777
  Email: info@whatifdm.com
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